The North Bay Ontario Provincial Police will be conducting a distracted driving campaign over the Labour Day weekend.
For the first time since distracted driving laws were introduced in 2009, the OPP is reporting that driver inattention-related road deaths are poised to double the number of impaired-related deaths this year.
The North Bay OPP is continuing to raise awareness of the large number of drivers who continue to engage in the activity of distracted driving.
Studies show that a driver using a cell phone is four times more likely to be in a collision than a driver focused on the road.
